Castlemaine Billy Cart Challenge
Branding
Logo design
Web design and development
Print advertisements
Apparel design
About the project
The Castlemaine Billy Cart Challenge has been a highlight of the Victorian goldfields calendar since 1949. Respecting the heritage of the brand, GSP reimagined the original logos, fonts, and character design to create a fresh brand. Inspired by the hot rod history and culture of Castlemaine, the new products capture the fun and energy of this beloved community event.
Brand values: Community, Event, History
Check out the race happening in October 2023 here: www.castlemainebillycart.com.au
