Castlemaine Billy Cart Challenge


Logo design

Web design and development

Print advertisements

Apparel design

About the project

The Castlemaine Billy Cart Challenge has been a highlight of the Victorian goldfields calendar since 1949. Respecting the heritage of the brand, GSP reimagined the original logos, fonts, and character design to create a fresh brand. Inspired by the hot rod history and culture of Castlemaine, the new products capture the fun and energy of this beloved community event.

Brand values: Community, Event, History

Check out the race happening in October 2023 here: